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| Media Kit Development | | | McClanahan Public Relations reviews and/or develops strategic and informational media kit materials, including executive bios, corporate fact sheets, historical milestones, product fact sheets, news releases and other pertinent media materials. | | | | | | Media List Development | | | | Utilizing Bacon's Media Resource, MPR develops strategic media lists for each target audience. | | | | | | Proactive Editorial Opportunities | | | | MPR proactively researches and reviews editorial opportunities found through editorial calendars and ProfNet. | | | | | | News Dissemination | | | | Based on company activity, MPR determines newsworthy events and develops appropriate media materials related to new hires, corporate milestones, new customers/partnerships, office expansions, new product announcements and other noteworthy company news. | | | | | | Media and Analyst Tour Planning | | | | MPR plans and coordinates one-on-one media and analyst tours. | | | | | | Trade Show Support | | | | To help leverage trade show appearances, MPR coordinates media briefings, researches speaking opportunities and facilitates customer/prospect surveys. | | | | | | Speaking Opportunities | | | | In an effort to build brand recognition, MPR identifies relevant venues and helps to secure speaking opportunities. | | | | | | Article Development | | | | In addition to standard news releases and media advisories, MPR writes speeches, bylined articles, white papers, case studies and other appropriate corporate marketing materials. | | | | | | Event Planning | | | | MPR facilitates all types of events, including grand openings, ribbon cutting ceremonies, receptions, fundraisers and other special events. | | | | | | Key Message Development | | | | To help identify strategic message points, MPR conducts key messaging workshops. | | | | | | Media Training | | | | MPR conducts media training courses, as well as offers refresher courses for those with experience speaking with reporters. | | |
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Services